New program aims to sell Genuine Toyota radiators and condensers at competitive prices to aftermarket.
Toyota Motor North America today announced the introduction of a new, lower pricing for Genuine Toyota radiators and condensers. The new pricing program is aimed to provide Toyota dealerships and independent repair facilities high-quality radiators and condensers at competitive prices, with price reductions ranging from 50 percent to 70 percent.
“The new Radiator and Condenser Program puts pricing in line with aftermarket pricing. Now Toyota Dealerships and Independent Repair Facilities can offer the fit, form, and function of Genuine Toyota radiators and condensers at an exceptional value,” said George R. Irving, Jr., national manager, Wholesale Parts & Certified Collision, Toyota Motor North America. “The program provides broad vehicle model coverage, including over 20 million Toyota units nationwide. That, combined with intelligent part number consolidation, contributes to higher customer satisfaction and incremental profit opportunity.”